BRAND STRATEGY
I will guide you through my signature ‘playing for keeps’ brand strategy workshop where you get to play, think, do and share your vision, values, purpose, insights and direction. I then take all that juicy gold, bring it to life and create your brand strategy.

CREATIVE TERRITORIES
Here is where the ideation begins. I diagnose and define 3 creative territories in the form of visual moodboards. Each one, meaningfully aligned with your brand strategy. I will provide options for how best to articulate your brand identity.

CONCEPT DESIGN
After you have shortlisted two territories, I roll up my sleeves and get started on the design concept stage. I will conceptualise, craft, make and create and bring two brand identity concepts to life. You will then be invited to choose your preferred concept.

DESIGN REFINEMENT
This is were we come together and collaborate. During two rounds of refinement for your chosen concept, you will be invited to make comments and provide feedback to make sure your brand is truly singing! I then finalise your brand kit for sign-off.

ROLLOUT & FINAL ART
I use your new brand tool kit to rollout the deliverables outlined in your scope of work. You will be invited to give feedback and make any tweaks before I create final art. I then create your brand book and package it all up. I also liase with printers for any print work.

HAND OVER & IMPLEMENTATION
It’s hand over time! Once you have received your files, I take you through the brand kit, brand book and files. I explain, guide and support you through best practice over the next month so you feel empowered to implement your new brand kit with confidence.